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Strategic Services
  • HOME
  • SERVICES
    • Strategy-Communications
    • Film-Media-Production
    • Economic-Development
    • Visibility-Publishing
  • PORTFOLIO
  • GROUP
  • CONVERSATIONS
  • CONTACT US
  • FREE RESOURCES
  • HOSTING LOG IN
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Nova Graphene Family Of Brands

A Case Study in Strategic Growth

Since 2017, BRMG has partnered with Nova Graphene to help transform a quietly powerful R&D firm into a confident, investor-ready, and globally positioned leader in nanomaterials. When we began, the company had cutting-edge science but no audience — a common challenge in emerging tech. Today, Nova Graphene has been featured in major media, secured international contracts, and launched multiple brands under a cohesive, recognizable banner. This case study highlights the full-spectrum support we continue to provide.

Phase 1: Branding the Science

💰Budget-Friendly Stock Sizzlers

When we met Nova Graphene, they had a free website, a basic logo, and years of world-class research — but no communications infrastructure. We started by:

  • Developing a cohesive brand suite (fonts, colour kits, tone)
  • Designing a robust, investor-friendly website
  • Launching and managing their first social media platforms
  • Producing pitch decks, explainer visuals, and digital brochures


We also recognized that Nova Graphene was entering a “blue ocean”: the material hadn’t yet hit the market, and public awareness was minimal. We addressed this with compelling educational content designed to introduce the promise and potential of graphene to target audiences.

🎥 The Evolution of Ballistic Armour

As Nova Graphene advanced its breakthrough work in protective materials, BRMG produced a short-form video for social media that positioned the company at the forefront of next-generation armour. 


The Evolution of Ballistic Armour traces the journey from ancient defences to modern composite protection — culminating in Nova Graphene’s role as a Canadian innovator shaping what comes next. 


Designed for maximum impact, the video delivers both credibility and clarity to audiences unfamiliar with the science, while reinforcing the company’s leadership position in the space.

Positioning for Growth

📊 Strategic Foundations

🛡️ Navigating Crossroads

🛡️ Navigating Crossroads

Scaling a science-first company takes more than technical innovation — it demands cohesive design, clear communication, and internal alignment. We produced websites, investor decks, marketing and trade show collateral, and an evolving suite of brand assets. We also developed operational readiness tools and award submissions to help position the company on a national stage.

🛡️ Navigating Crossroads

🛡️ Navigating Crossroads

🛡️ Navigating Crossroads

Growth brings both opportunity and complexity. BRMG provided quiet, strategic support during key moments of transition, helping Nova Graphene stay focused on its mission while maintaining clarity and confidence across its leadership and stakeholder networks.

📘 Leadership in Action

🛡️ Navigating Crossroads

📘 Leadership in Action

We believe internal leadership capacity is just as important as external branding. To support Nova Graphene’s evolution, we created a tailored training module for board members and senior leaders — designed to instil clarity, accountability, and confidence in a fast-scaling environment.

BUILDING THE BRAND FAMILY

As the business evolved, Nova Graphene launched two major subsidiaries:


  • NG Ballistics – focused on next-generation body and vehicle armour
  • NG Industrial – focused on coatings, additives, and commercial applications


BRMG provided full-spectrum support including:


  • Naming and brand architecture assistance
  • Logo creation, colour kits, and tone guides
  • Website design, copywriting, and ongoing maintenance
  • Custom marketing content, pitch decks, and tradeshow collateral
  • Social media strategy and ongoing publishing


We remain the primary agency supporting all brands within the Nova Graphene family.

Where Strategy meets presence

Strategic Support & Partnership Building

We don’t just make things look good — we help clients navigate the real-world complexity of running a cutting-edge company. Our strategic support includes:

  • On-the-ground assistance at national and international trade shows
  • Support during high-stakes meetings and investor pitches across Canada and the world
  • Brokering relationships with trusted third-party service providers, endorsement partnerships & brought early investors to the table
  • Professional development and executive coaching for public-facing leaders
  • Communications guidance during times of transition, conflict, or external pressure


Our goal is always the same: ensure the right people in the right rooms hear and understand the Nova Graphene story.

Deep Commodity Insight

Our niche expertise in graphene runs deep — we've authored two comprehensive reports on its role in the evolving global economy.

What’s Next: Telling the Bigger Story

🎬 Framing the Future

We are currently in the early production phase of a documentary that explores how the Maritimes — and Nova Scotia in particular — are quietly becoming a national epicentre for graphene innovation. The film will examine the region’s growing influence in the global nanomaterials economy, highlighting a new generation of Canadian firms that are positioning the country as a serious player in this emerging field. 


Nova Graphene is among the featured companies, offering a grounded and compelling example of what it means to lead with both scientific rigour and strategic vision. Through this project, we aim to bring visibility to the people, places, and ideas putting Canada's East Coast on the map for advanced materials leadership.

A Long-Term Partnership That Grows With You

This partnership is a clear example of what we offer at BRMG: not just a great launch, but the strategic insight and creative horsepower to scale. From brand-building and public education to investor relations and national storytelling, we remain committed to helping Nova Graphene grow with purpose. If you're ready to take your company to the next level, we're ready to walk that road with you.

Let’s build something extraordinary.

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